Social Media Image Size Guide 2025: Complete Specifications
Social media platforms continuously update their image requirements, making it crucial to use the correct image dimensions for optimal content quality and user engagement. This guide provides the latest 2025 specifications for all major platforms.
Quick Reference Table
| Platform | Profile Picture | Cover Image | Post Image | Stories/Shorts |
|---|---|---|---|---|
| 320×320px | - | 1080×1080px | 1080×1920px | |
| 170×170px | 820×312px | 1200×630px | 1080×1920px | |
| Twitter/X | 400×400px | 1500×500px | 1200×675px | 1080×1920px |
| 400×400px | 1584×396px | 1200×627px | 1080×1920px | |
| TikTok | 200×200px | - | - | 1080×1920px |
| YouTube | 800×800px | 2560×1440px | 1280×720px | 1080×1920px |
Instagram Image Size Guide
Profile Picture
- Size: 320×320 pixels
- Display Size: 110×110 pixels (mobile)
- Format: JPG, PNG
- File Size: < 100KB
Design Tips:
- Use simple designs, avoid complex details
- Ensure clarity at small sizes
- Brand logos should be centered with appropriate margins
Instagram Post Images
1. Square Posts (1:1)
- Size: 1080×1080 pixels
- Minimum Size: 600×600 pixels
- Best Format: JPG (quality 85-90%)
2. Landscape Posts (1.91:1)
- Size: 1080×566 pixels
- Use Case: Landscape photos, product showcases
3. Portrait Posts (4:5)
- Size: 1080×1350 pixels
- Advantage: Takes up more space in the feed
Instagram Stories
- Size: 1080×1920 pixels (9:16)
- Safe Zone: 250px from top and bottom
- Format: JPG, PNG, MP4
- Duration: Maximum 15 seconds (video)
Story Design Guidelines:
Top Safe Zone (250px)
├─ Avoid placing important content
├─ Username and time display area
└─
Main Content Area (1420px)
├─ Core information and visual elements
├─ Text and graphic design
└─
Bottom Safe Zone (250px)
├─ Avoid placing important content
├─ "More" and reply button area
└─
Instagram Reels
- Size: 1080×1920 pixels (9:16)
- Format: MP4, MOV
- Duration: 15-90 seconds
- Cover Image: 1080×1920 pixels
Facebook Image Size Guide
Profile Picture
- Size: 170×170 pixels (desktop display)
- Mobile: 128×128 pixels
- Upload Recommendation: 480×480 pixels (high-definition display)
- Format: JPG, PNG
Facebook Cover Image
- Size: 820×312 pixels
- Mobile Display: 640×360 pixels
- Minimum Size: 400×150 pixels
- Format: JPG, PNG
- File Size: < 100KB
Cover Design Considerations:
- Avoid more than 20% text content
- Place important information in the center
- Consider mobile display effects
Facebook Post Images
1. Single Image
- Size: 1200×630 pixels
- Ratio: 1.91:1
- Best Practice: High-quality JPG, file size < 1MB
2. Carousel Images
- Size: 1080×1080 pixels (square)
- Quantity: Up to 10 images
- Format: JPG, PNG
3. Link Share Images
- Size: 1200×630 pixels
- Display: Auto-grabbed or manually uploaded
- Optimization: Include brand elements and key information
Facebook Stories
- Size: 1080×1920 pixels (9:16)
- Duration: Maximum 20 seconds
- Format: JPG, PNG, MP4
- Text Safe Zone: 14% from edges
Twitter/X Image Size Guide
Profile Picture
- Size: 400×400 pixels
- Display: Circular crop
- Format: JPG, PNG, GIF
- File Size: < 2MB
Twitter Cover Image
- Size: 1500×500 pixels
- Ratio: 3:1
- Format: JPG, PNG
- File Size: < 5MB
Twitter Post Images
1. Single Image
- Size: 1200×675 pixels (16:9)
- Mobile Optimization: 1080×1080 pixels
- Format: JPG, PNG, GIF, WebP
2. Multi-Image Layout
2 Images: 700×800 pixels (side by side)
3 Images: 700×800 pixels (1 large, 2 small layout)
4 Images: 700×800 pixels (2×2 grid)
3. Twitter Cards
- Summary Card: 1200×628 pixels
- Large Image Card: 1200×675 pixels
- Player Card: 1200×675 pixels
Twitter Spaces
- Cover Image: 1200×675 pixels
- Format: JPG, PNG
- Recommendation: Include topic-related visual elements
LinkedIn Image Size Guide
Profile Picture
- Size: 400×400 pixels
- Display: 300×300 pixels
- Format: JPG, PNG
- File Size: < 8MB
Professional Tips:
- Use high-quality headshot photos
- Maintain professional appearance
- Ensure face is clearly visible
LinkedIn Cover Image
- Size: 1584×396 pixels
- Mobile: 1192×220 pixels
- Format: JPG, PNG
- File Size: < 8MB
LinkedIn Post Images
- Size: 1200×627 pixels
- Ratio: 1.91:1
- Format: JPG, PNG
- Best Practice: Include brand elements and professional content
LinkedIn Company Pages
- Logo: 300×300 pixels
- Cover Image: 1192×220 pixels
- Product Images: 1200×627 pixels
TikTok Image Size Guide
Profile Picture
- Size: 200×200 pixels
- Display: Circular crop
- Format: JPG, PNG
- File Size: < 20MB
TikTok Videos
- Size: 1080×1920 pixels (9:16)
- Minimum Size: 540×960 pixels
- Format: MP4, MOV
- Duration: 15 seconds - 10 minutes
TikTok Cover Images
- Size: 1080×1920 pixels
- Use: Video thumbnails
- Recommendation: Eye-catching visual design
YouTube Image Size Guide
Channel Avatar
- Size: 800×800 pixels
- Display: 98×98 pixels (desktop)
- Format: JPG, PNG, BMP, GIF
- File Size: < 4MB
YouTube Cover Image
- Size: 2560×1440 pixels
- Safe Area: 1546×423 pixels
- Mobile: 1855×423 pixels
- TV: 2560×1440 pixels
Cover Design Layout:
TV Safe Area (2560×1440px)
├─ Full cover display
└─
Desktop Safe Area (1546×423px)
├─ Core information area
├─ Logo and channel name
└─
Mobile Display (1855×423px)
├─ Important content centered
└─
YouTube Thumbnails
- Size: 1280×720 pixels (16:9)
- Minimum Size: 640×360 pixels
- Format: JPG, PNG, GIF, BMP
- File Size: < 2MB
Thumbnail Design Tips:
- Use high contrast colors
- Include clear text titles
- Add eye-catching visual elements
- Maintain brand consistency
YouTube Shorts
- Size: 1080×1920 pixels (9:16)
- Format: MP4, MOV
- Duration: Maximum 60 seconds
- Thumbnail: 1080×1920 pixels
Pinterest Image Size Guide
Profile Picture
- Size: 165×165 pixels
- Format: JPG, PNG
- Recommendation: Use brand logo or clear avatar
Pinterest Pin Images
- Standard Size: 1000×1500 pixels (2:3)
- Square: 1000×1000 pixels (1:1)
- Best Ratio: 2:3 to 1:3.5
- Format: JPG, PNG
- File Size: < 20MB
Pin Design Tips:
- Vertical orientation works better
- Use bright, high-contrast colors
- Add descriptive text overlays
- Maintain brand consistency
Pinterest Cover Images
- Size: 1080×1080 pixels
- Use: Board covers
- Recommendation: Reflect board theme content
Snapchat Image Size Guide
Profile Picture
- Size: 320×320 pixels
- Display: Circular crop
- Format: JPG, PNG
Snapchat Stories
- Size: 1080×1920 pixels (9:16)
- Format: JPG, PNG, MP4
- Duration: Maximum 60 seconds (video)
Snapchat Ads
- Single Image Ads: 1080×1920 pixels
- Video Ads: 1080×1920 pixels
- Format: JPG, PNG, MP4
Cross-Platform Design Strategy
1. Unified Brand Visual
Brand Element Consistency:
Color Scheme:
├─ Primary Color #FF6B6B
├─ Secondary Color #4ECDC4
└─ Neutral Color #45B7D1
Typography:
├─ Heading Font: Montserrat Bold
├─ Body Font: Open Sans Regular
└─ Decorative Font: Playfair Display
Logo Usage:
├─ Full Logo (horizontal layout)
├─ Icon Logo (square layout)
└─ Simplified Logo (small size usage)
2. Responsive Design Principles
Multi-Size Adaptation:
- Create master design (largest size)
- Scale proportionally to platform requirements
- Maintain readability of key elements
- Test display on different devices
3. Content Hierarchy Design
Information Priority:
Level 1: Brand Logo/Identity
Level 2: Main Information/Title
Level 3: Supporting Information/Description
Level 4: Decorative Elements/Background
Image Optimization Best Practices
1. File Format Selection
Format Recommendations:
Photo Content: JPG (quality 85-90%)
Icons/Logos: PNG (transparency support)
Animated Content: GIF or MP4
Modern Browsers: WebP (smaller files)
2. Compression Optimization
Compression Strategy:
- Use professional compression tools
- Balance quality with file size
- Optimize for mobile devices
- Implement progressive loading
Recommended Tools:
- TinyPNG - PNG/JPG compression
- Squoosh - Multi-format optimization
- ImageOptim - Mac batch compression
- ImgHunt - Batch download and processing
3. Mobile Optimization
Mobile-First Design:
- Prioritize mobile display effects
- Use larger fonts and buttons
- Simplify complex design elements
- Test readability on small screens
Design Tools and Templates
1. Online Design Tools
Canva Templates:
- Provides standard size templates for all platforms
- Rich design element library
- Team collaboration features
- Brand kit management
Figma Design:
- Professional design tool
- Component-based design system
- Real-time collaboration
- Plugin ecosystem
2. Automation Tools
Batch Generation:
// Use Canvas API for batch generation of different sizes
const sizes = [
{ name: "instagram-post", width: 1080, height: 1080 },
{ name: "facebook-post", width: 1200, height: 630 },
{ name: "twitter-post", width: 1200, height: 675 },
];
sizes.forEach((size) => {
generateImage(template, size.width, size.height, size.name);
});
3. Brand Asset Management
Asset Organization Structure:
Brand Assets/
├── Logos/
│ ├── Primary/
│ ├── Secondary/
│ └── Variations/
├── Templates/
│ ├── Instagram/
│ ├── Facebook/
│ └── Twitter/
├── Color Palettes/
└── Typography/
Content Strategy Recommendations
1. Platform-Specific Content
Instagram:
- High-quality visual content
- Lifestyle showcases
- Brand storytelling
- User-generated content
LinkedIn:
- Professional knowledge sharing
- Industry insights
- Career development content
- B2B marketing materials
TikTok:
- Creative short videos
- Trend participation
- Educational content
- Entertainment content
2. Publishing Time Optimization
Best Publishing Times:
Instagram:
├─ Weekdays 11:00-13:00
├─ Wednesday-Friday best performance
└─ Avoid weekend mornings
Facebook:
├─ Tuesday-Thursday 09:00-10:00
├─ Wednesday 15:00 best performance
└─ Lower weekend engagement
Twitter:
├─ Weekdays 12:00-15:00
├─ Wednesday 09:00 best performance
└─ Real-time content anytime
3. A/B Testing Strategy
Test Variables:
- Image sizes and ratios
- Color schemes
- Text layouts
- Visual styles
- Publishing times
Legal and Copyright Considerations
1. Image Copyright
Safe Usage Principles:
- Use original content
- Purchase licensed materials
- Follow Creative Commons licenses
- Credit image sources
Free Stock Photo Websites:
- Unsplash - High-quality free photos
- Pexels - Free images and videos
- Pixabay - Various format materials
- Freepik - Vectors and illustrations
2. Brand Usage Guidelines
Logo Usage Guidelines:
- Maintain minimum safe distance
- Don't stretch or distort
- Use correct color versions
- Ensure sufficient contrast
3. User-Generated Content
UGC Usage Rules:
- Obtain explicit usage permission
- Credit original creators
- Follow platform policies
- Respect user privacy
Future Trends and New Technologies
1. AI-Generated Content
AI Design Tools:
- Midjourney - AI image generation
- DALL-E 2 - Text to image
- Stable Diffusion - Open source AI model
- Canva AI - Integrated AI features
2. AR/VR Content
Emerging Formats:
- 360-degree images and videos
- AR filters and effects
- 3D model displays
- Virtual reality experiences
3. Interactive Content
Trend Development:
- Clickable image elements
- Dynamic infographics
- Interactive stories
- Gamified content
Summary and Action Plan
Key Takeaways
1. Size Standardization:
- Establish brand design system
- Create standard size templates
- Maintain cross-platform consistency
2. Quality Optimization:
- Use high-quality source materials
- Implement compression optimization strategies
- Optimize for mobile devices
3. Content Strategy:
- Understand platform characteristics
- Develop publishing schedules
- Continuously test and optimize
Implementation Steps
Step 1: Audit Existing Content
- Check current image sizes
- Evaluate brand consistency
- Identify optimization opportunities
Step 2: Establish Design System
- Create brand guidelines
- Design standard templates
- Build asset library
Step 3: Optimize Workflow
- Choose appropriate design tools
- Establish review processes
- Implement automation
Step 4: Monitor and Improve
- Track engagement metrics
- Collect user feedback
- Continuously optimize strategy
Mastering social media image size specifications is fundamental to digital marketing success. By following this guide's recommendations, you can create professional, consistent, and effective visual content that enhances your brand's performance across all platforms.
